WHY NOT?
Business greeting cards are one of the most personal forms of communication so why not
use them for business?
Business Greeting Cards are PERSONAL
Tradition says greeting cards are personal. Greeting cards have a traditional
feeling of warmth and sincerity; our culture maintains that greeting cards are
personal and sent from someone who has a relationship with you. In a world of
impersonal form letters and mass email, memorable corporate greeting cards are
a refreshing marketing tool that will add a personal and memorable touch to
your interaction with clients. By incorporating corporate greeting cards into
your marketing strategy, you are sending the message to your reader that an
important relationship already exists. Utilize this existing association by
implementing business greeting cards as one of your marketing tools; you will
be astounded at the results.
Business Greeting Cards are EFFECTIVE
The business world continues to get more competitive, to increase sales
companies have to find innovative ways to stand above the crowd and connect
with their customers. Potential customers can get annoyed with ceaseless cold
calls and junk mail, set yourself apart from the rest with personalized
corporate greeting cards that are brightly colored, to the point, and humorous.
Greeting cards work. Not only will your client open and read your greeting
card, but they will pin it to their wall for others to enjoy. Most importantly,
your message has effectively gotten through and you are that much closer to
your goal. Corporate greeting cards can play a vital role in your company's
sales and marketing strategies.
Business Greeting Cards HELP PEOPLE COMMUNICATE
Business greeting cards allow you to communicate in a direct and powerful way. Business
greeting cards can say a lot of things you normally couldn't say as a sales
person, such as: "I've been trying to come up with a creative way to get your
attention," or "Not ANOTHER call from a sales rep." These statements get right
to the point. Saying such things in person, or on the phone, might seem too
forward or inappropriate. However, in the context of a creative card, a message
of tenacity, humor and sincerity are conveyed.
Business Greeting Cards are INEXPENSIVE
Businesses must always be watchful of their bottom-line. Corporate greeting
cards are an effective way to convey your intended message without a huge
investment. This is also a marketing technique that will not need a whole staff
to maintain it. As Jeffrey Gitomer, author of The Sales Bible, states: "Stamp
out the competition with a 37 cent sales call." Sending business greeting cards is an affordable solution for the smallest of companies and tightest of
budgets.
Business Greeting Cards are QUICK
Research shows that it takes 5 to 10 exposures to a client before a sale is
made. A lot of time can be used up in composing emails and form letters, where
as it only takes two minutes to write a quick note, sign, address and mail a
business greeting card. Business greeting cards are an especially effective and
timely way to say "thank you for your business."
WHEN to use a Business Greeting Card
Corporate greeting cards can be used for just about any stage of the sales
cycle. Here are a few types of cards that are effective marketing tools.
Business Prospecting Cards
Business Thank You Cards
Business Referral Cards
Business Apology Cards
Business Thanksgiving Cards
Business Christmas Cards
Business Birthday Cards
Customer Retention Cards
Business Greeting Cards say "THANK YOU"
Business thank you cards are the best way to clearly tell your clients "Thank
you for your business." Business thank you cards are also effective, timely,
and inexpensive. Traditional thank you letters often end up in the trash, where
as a witty corporate 'thank you' card can get passed around the office or
posted on a wall. Clients will enjoy the business thank you card much more than
a standard follow up letter and find it less time consuming than a gratuitous
phone call.
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